How to pick up the client's competitors

1) Prices.

All prices are beginning to. It is considered that the basic motivation for the employee's salary is, and for the potential customer - the price. This, of course, is not it, but when 20-30 times a day do you hear that ' the price you have a tall, then we can break down and.

In fact, provoke price wars customers, not competitors. Ideal for the client version is extremely low prices at the highest quality, so it will force you to improve logistics, reduce salaries of employees, forcing a thumbnail of the office - and what, and under such conditions it is possible to give a good quality.

This attitude leads to the fact that beat five to seven years, you begin to hate with every fiber of the soul by a. And to say that he is always wrong. While on the plate at the entrance will hang another sign.

However, lowering the price compared to a competitor, you're still a part of luring customers. Hold them will not be easy, because the quality will be low ( depending on the price line here ). And sooner or later all those customers will leave, but they are well trained. When they say 'what the fuck you I slipped ' it is easy to answer 'yes for the money that you expect '. It would be unfair and unjust, but the hatred of the client at the time dwell in your heart.

2) Paphos.

Big beautiful office, long-legged secretary, Coffee on a tray, a board with markers, expensive Italian tables. This immediately increases the value of your work in two to four times (sometimes 10 ). It is known to all who work in services. But not everyone knows that it breaks the client whose thinking is based on stereotypes. If you cater to these stereotypes, then you can safely take the client with his bare hands and enjoy the contracts flowing into your hands.

Even fewer know that the stereotypes are different from each expert and waiting for their behavior. Surgeon - a neat guy with a manicure and a white dressing gown, a programmer - a hairy guy in a tattered jeans and inflated with a backpack, advertiser - a man in a suit, colored shirt, with wild hair. Well, t. Dr.. Each client is waiting for you to not only the work done, he expects that you follow it exactly as he imagines. This professional magic, when the advertiser screams 'It's BIG idea!!!' .

It is necessary to show weakness or lack of data and acting the client starts to swim. Sad even if no one needs super-. The customer is always eager to wonder.

3) Service.

As long as we live here and now, you always have a chance to beat the competition in service. While they enjoy selling a product - sell service. This is not only a beautiful package, it is also a smile, and willingness to take a call at any time, and flexibility in contractual relations, and ability to solve other problems, except for a reasonable fee contract.

Big companies will always lag behind the small, yet they did not appear the same standard of quality, as in McDonald. And most of it does not appear ever. So you always have a chance to pick up a client who does not want to sit in the queue, do not want to be the best, but one of. Many just want to be first, first in your personal queue. Or even just to feel those. Customers - they are people too, they also want to focus banal.

I always tried to take the service, although prices began to. Price war is bad because then it is difficult to wean themselves from the policy of low prices. When learned to create a good product at a low price, is ashamed to do in the 300% mark-up for the client. Sometimes I look at the guys who sell the same thing as me, but three times more expensive and a little envy them. Of course, stability and loyalty of the customer is very low, but still hard to look calmly at the loss of profit. So never cheap on their services, but try to evaluate them properly - according to market demands it, the proposal - well, you understand me. Good luck to all!.

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