Spam in the Google search engine

Oksana Comanescu, Search Quality Team.

In recent months, we were able to significantly expand the scope of the search and increase the freshness of its results. We have indexed a lot of new content, and part of it, unfortunately, turned out to be spam. Recall that. Web spam. - It is garbage that is displayed in search results due to the fact that some webmasters use deceptive practices to improve the ranking of their sites or otherwise violate the guidelines for working with search engines.

To solve this problem, we have launched an advanced document classifier, which prevents the spam get to the top ranks of search results. The new classifier is better to recognize spam on individual web pages. For example, it clearly eliminates repetitive spam words and phrases that are frequently encountered in the auto-generated advertising blog comments. We also significantly improved the detection method of compromised Web sites have become a source of significant amounts of spam in 2010. At this point, we estimate a series of measures designed to help us further the fight against spam. We have been paying more attention to ...

Recently, a widespread misconception that Google filters out spam is strictly less than indexing sites that host Google ads. Need to clarify the situation.

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  Google goes the same with all the sites that violate quality guidelines, regardless of whether they have Google ads or not.
  


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  The presence of Google's advertising does not affect the rankings in the Google search engine.
  


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  Purchase of advertising Google can not increase your ranking in Google search results.
  

We have never violated these principles and are not going to do it now.

In 2010 we made some significant changes in the algorithms designed to identify low-quality sites. However, the Internet audience clamoring for more decisive measures against the little substance sites, which consist primarily of borrowed content. Fortunately, the users directly (and sometimes very expressive ) tell us that they want to improve on Google. We appreciate their views. And use them along with their own scientific assessments to find possible ways of. Do not hesitate to. provide us with your ideas. Because our goal - to make Google a better.